New, no box. Breastfeeding can be one of the most challenging routines a new mother faces. Many women stop nursing due to trouble with latching, not knowing that proper positioning might make all the difference. A lot of new moms consult with lactation specialists only after becoming exasperated and exhausted, feeling they should instinctively know how to breastfeed their own baby, and not understanding why they’re having trouble. This My Brest Friend pillow is designed to give moms the confidence they need to feel secure and position them for breastfeeding success. My Brest Friend is here to help alleviate some of these stresses and demystify what many new mothers and fathers experience during those first precious months of your newborn baby’s life.